Hungarian automotive industry: week 20 2022
The A-Class could be one of the first casualties of the new luxury-focused strategy of Mercedes-Benz | Fotó: Daimler Global Media Site
Mercedes-Benz to prioritize luxury models, OEMs struggle amidst shortages, automation in the spotlight. Let’s recap what last week brought in Hungary’s automotive sector. Clicking on the highlighted items will open the full stories.
Ola Källenius, CEO of Mercedes-Benz, said last week in an interview that the German OEM will be prioritizing the luxury segment, gradually phasing out its compact cars in favour of higher-tier models – the A-Class could be one of the first casualties of the German OEM's new strategy (pictured above).
This step is not surprising considering the company’s 2021 fiscal results: most of its profits are generated by luxury models, while at the same time it is forced to run lower production volumes due to the ongoing material shortages. A decision had to be made, and it seems Mercedes-Benz has opted to keep its focus on the luxury segment.
OEMs are struggling to meet market demand due to the war and material shortages, and are forced to keep production volumes low. Not independent of the above issues, Audi is considering to extend its hybrid working model.
In May, autopro.hu launched a new section dedicated for news and developments in the field of logistics, such as the original version of the story we ran on the new automated warehouse inaugurated by electronics store chain Euronics.
Bosch Rexroth held a spectacular showcase of its automated systems and solutions at the joint exhibition of Automotive Hungary, Industry Days and Mach-Tech.
The Association of the Hungarian Automotive Industry (AHAI) held a general meeting, where its members elected a new chairman.
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