Vitara honoured with “Hungarian Quality Product Award”
Launched in March this year, Magyar Suzuki Corporation’s new model, the Vitara, has been honoured with the prestigious Hungarian Quality Product Award, and has also won the Excellence in Innovation Award in the same contest.
The 18th Hungarian Quality Product Award ceremony was held at the Parliament in Budapest, where Magyar Suzuki was represented by CEO Naoyuki Takeuchi and deputy CEO Dr. László Urbán.
Magyar Suzuki Corporation’s latest model, the new-gen Suzuki Vitara, has been awarded the Hungarian Quality Product Award in the “Vehicles” category. Previously the Splash, the third generation Swift and, last year, the S-CROSS merited the prestigious award.
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The fundamental criteria for vehicles to participate in the competition are that they must be finished products, manufactured and distributed in Hungary, and ready for commercial production, reported Suzuki a press release on their website.
Manufactured in Esztergom, the Vitara is the car with the highest Hungarian added value: not only do Hungarian experts participate in production but they also participated in product development, with the prototype almost fully developed in Hungary during the two and a half years before the model’s introduction in March 2015.
The Vitara has become popular in Hungary fast: selling 425 units in July it conquered the top of the monthly sales list in the SUV segment, snatching the first position from the Dacia Duster. Moreover, it topped the sales list for the first seven months of 2015, selling 1,220 units. The Vitara is exported to over 80 countries.
Besides the main prize, Magyar Suzuki Corporation has won this year’s Excellence in Innovation Award in the same competition. The Excellence in Innovation Award was established by the Announcers’ Council in 2010 to recognize such innovative solutions, products or systems that are outstanding examples of the creativity of the Hungarian entrepreneur community.
The Hungarian Quality Product Award is a non-profit initiative with the primary aim to encourage the development of internationally competitive products. By promoting a quality-sensitive attitude, it also contributes to the propagation of quality conscious customer behaviour.
