Magyar Suzuki to introduce shift in product strategy
Mass production of the new Suzuki Vitara, the latest model to be produced at the Japanese car maker´s Esztergom-based plant, will be launched on March 5. After the production of cheap small cars, the company will now be focusing on fleet orders as well.
A month after Magyar Suzuki communications director had given an interview to our site, Viktória Ruska confirmed to economic daily Napi Gazdaság that the new Vitara's product launch ceremony would be held in early-spring.
The step was precedes by a long preparatory phase in technology development and production, Napi Gazdaság reminded.
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The newspaper said that starting in 2015, Magyar Suzuki will launch a new model in every two years due to a shift in the company's product strategy.
Previously, the Eszergom plant's task was to produce cheap family cars for the Hungarian and European markets. The company's new strategy now extends to fleet operators worldwide.
Magyar Suzuki Corporation currently exports to 60 countries. The company's aim is to expand the number of its target nations to 100.
